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Podcasts about retail

Territorio Negocios is the podcast of the Tec Business School, produced by TecSounds.

The experts from our Center for Retailing have been part of some episodes.

Listen to them here:

Ep. 135 - An IA have choosen my outfit (Una IA ha escogido mi 'outfit') SPANISH VERSION ONLY

Like many other industries, artificial intelligence (AI) is revolutionizing retail. Developments such as CRM systems or "computer vision" and heat maps promise to automate efficiently and improve customer experience, while some voices question their impacts on human resources and social sustainability. Abraham Leos, Innovation and Technology Manager at Oxxo, and Ana Valeria Calvo, researcher at the Center for Retailing of the Tecnológico de Monterrey Business School, discuss how to take advantage of this revolution without forgetting human talent and how much is needed for the title of this episode, more than a science fiction idea, becomes reality.

Ep. 130 - MAKING YOUR TRADEMARK MORE AUTHENTIC (Haz más auténtica tu marca) SPANISH VERSION ONLY

Authenticity is a rising value. In the market, consumers tend to opt for those offers that they perceive as authentic: they are the ones that awaken the most positive feelings in them. Lucila Osorio and Edgar Centeno, Research Professors at the Department of Marketing and Business Intelligence at EGADE Business School, explore the effects of authentic brands and celebrity brands.

Ep. 108 - CRM... Say what?! - SPANISH VERSION ONLY

Also in the business world, information (organized and accessible) is power. Customer relationship management, or CRM, systems have become fundamental tools in companies' quest to successfully manage the data of customers, suppliers and other strategic partners, as well as their behaviors and interactions with the organization. How exactly does a CRM work? Is CRM an option for all types of businesses? How to implement it? Luis Alberto Sánchez, director of data analysis at Grupo Financiero Banorte, and Gustavo Martínez Lira, researcher at the Center for Retailing of Tec de Monterrey Business School, explore the basics of CRM and the trends of a technological ally that, all indicates, came to give companies access to the (well-managed) "information power."

Ep. 87 - MARKETING AND SUSTAINABILITY (Mercadotecnia y sustentabilidad) SPANISH VERSION ONLY

New consumer habits and priorities are forcing marketing to focus its messages on demonstrating the responsibility of brands and products with the environment. Rosa María Hernández, founder of Knöitten, and María Andrea Trujillo, researcher at the Center for Retailing of the Tec Business School, share the details of these trends and analyze the future of a new consciousness towards the planet that is revolutionizing the relationship between companies and their clients, and that seems to be here to stay.

 

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