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About us

Equipo del Centro de Comercio Detallista

What we do?

At the Center for Retailing of Business School of Tecnológico de Monterrey (Centro de Comercio Detallista de la Escuela de Negocios del Tecnológico de Monterrey), we are experts in retail and aim to influence the industry by promoting modern channels and exploiting their great potential in Latin America, a market considered one of the most attractive in the world.

Through our Center, the Tec Business School seeks to build long-term relationships that bridge the gap between academia and industry.

Our main axes of action are centered on the academic development of our students: we prepare the best retail professionals with the support of expert faculty trained in the industry's cutting-edge topics; we train and develop leadership talent for the industry through continuing education and leadership programs; and we build retail consultancy and research programs for companies in the industry. 

Our Center is distinguished by its approach to retail strategy, the impact of technology on the retail experience, merchandise decisions and profitability, retail atmosphere, green retailing, store format innovation, omnichannel strategy, and retail experience.

Our audiences

Our services encompass a diversified range.

Therefore, we work across different sectors to drive the retail industry forward: 

  • On-demand consulting projects
  • Continuing education:
    • Seminars
    • Diploma Courses:
      • Retail Strategic Planning and Management
      • Strategic Decisions in the Retail Industry
      • Diploma in Retailing Online Modality
  • Training partners in different subjects of the Tec21 model.

  • Experimental laboratory in retail trade (TECstore campus Guadalajara)
  • Omnichannel Retail Strategic Management Concentration
  • Semana i
  • Semestre i 

  • Faculty training and development
  • Doctorate in administrative sciences
  • Research
Esquema de audiencias del Centro de Comercio Detallista

Our experts team

Researchers

Alfonso Valdez-Cervantes

Alfonso Valdez-Cervantes

Consultant and researcher at the Research Group in Retail and professor at the Business School.
Ana Franco-Valdez

Ana Franco-Valdez

Member of the academic faculty of Campus Sinaloa
Ana Valeria Calvo-Castro

Ana Valeria Calvo-Castro

Professor in the area of ​​marketing and retailing.
Eduardo Esteva-Armida

Eduardo Esteva-Armida

Marketing and advertising teacher
Emma García

Emma García

Expert in international marketing, marketing and retail strategy and services, store management, experience design and consumer behavior.
Francisco Jesús Guzmán

Francisco Jesús Guzmán

Professor at the Tec Business School.
Gustavo Martínez Lira

Gustavo Martínez Lira

Associate Director of the Business Division at Campus Hidalgo.
Lizet González

Lizet González

Professor at EGADE Business School.
Margarita Orozco-Gómez

Margarita Orozco-Gómez

Associate researcher and professor at Business School at Campus Guadalajara.
María Andrea Trujillo-León

María Andrea Trujillo-León

Researcher at the Research Group in Retail and professor at EGADE Business School and Tecnológico de Monterrey Campus Santa Fe in the area of ​​marketing
María Elena Vázquez Lira

María Elena Vázquez Lira

Expert in retail and marketing
María Lucila Osorio

María Lucila Osorio

Leader at the Thematic Area Group in Retail Industry Transformation (Research Group).
Martha Arévalo Luna

Martha Arévalo Luna

Research Professor of Marketing and Analysis at the Business School
Miguel Ángel López-Lomelí

Miguel Ángel López-Lomelí

Professor at Campus Guadalajara
Rafael Castelltort Delgado

Rafael Castelltort Delgado

Our international experts team

Dr. Dhruv Grewal

Dr. Dhruv Grewal

Toyota Professor of Commerce and Electronic Business at Babson College
Dr. Anne L. Roggeveen

Dr. Anne L. Roggeveen

Charles Clarke Reynolds Professor of Retailing & Marketing at Babson College
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  • Home
  • About
  • Resources
    • Trends
    • Publications
    • Podcast
    • Subscribe
  • Services
    • Executive Education
    • Consultancies
    • Undergraduate certificate
  • Events
  • Contact

Av. Eugenio Garza Sada 2501 Sur Col. Tecnológico C.P. 64849 | Monterrey, Nuevo León, México | Tel. +52 (81) 8358-2000 D.R.© Instituto Tecnológico y de Estudios Superiores de Monterrey, México.

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