The new store will offer customers more than 50 blind boxes, taking advantage of the growing blind box trend. According to Miniso, this branch "represents an exciting new shopping experience", bringing Miniso's signature sense of choice to the heart of central London.
Measuring 40 square metres, it will house Miniso's co-branded blind box collections with some of its intellectual property owners. Shoppers will find blind boxes from Sanrio, Disney Pixar, Tokidoki, We Bare Bears, Minions and Winnie the Pooh. Original Miniso products, including plushies and accessories, will also be available in the store.
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