Strategic Decisions in Retail

Develop your skills and gain a deep understanding of the world of retail with our Diploma Course.

Objective

To provide learners with concepts, tools, resources, and information that will enable them to make strategic decisions based on analyzing the complex business environment and the need for differentiation to improve the company's competitive position.

Who is it designed for?

Icono carrito supermercado Retailers

Icono intercambio de dinero Entrepreneurs

Icono ejecutivo de ventas Growing executives

Modules

The challenges of retail.
The keys to retail strategy.
Positioning and value proposal.
The retail sector in Mexico.

Who is the consumer?
Getting to know the Mexican consumer.
Shopping as a decision-making process.
The dark side of consumer behavior.

Different business lines.
Types and use of layouts.
Visual merchandising.
Atmospheric design.

Selection of merchandising.
Efficient assortment.
Category management.
Assortment management.

Financial reporting in retailing.
Retail profitability.
Retail asset management.

Service leadership.
Development of service strategies.
The profit chain in service.
Developing a service culture.

Persuasion.
Branding and positioning.
Relationship marketing.
Concept of integrated marketing communication (IMC).

Retail technology.
Demand management.
Distribution logistics.

Instructors

Persona haciendo decisiones estratégicas en retail

To offer this program, the Center for Retailing has internationally trained a select group of professors who are specialists in areas such as market research, financial analysis, visual merchandising, strategy, marketing, logistics, consumer behavior, service quality, and human capital management.

We offer cutting-edge, up-to-date training delivered by the most specialized experts in each subject!

Methodology

The design of the modules includes class sessions, individual and teamwork, and discussion of case studies

Sessions

Icono docente

The Diploma Course consists of 128 class hours.

Duration

Each module is 16 hours.

Periodicity

Two sessions of four hours each are given twice a week.

More info.

Are you interested in this Diploma?

Learn about the program and get in touch to apply

Strategic Decisions in Retail

Objective

Who is it designed for?

Modules

1. Challenges and Realities in the Retail Trade

2. The consumer-centric store

3. Store Design. How can we create memorable experiences?

4. Assortment Management from A to Z

5. Business and Customer Value Management

6. The Role of Human Capital in Customer Satisfaction

7. Comprehensive Communication in Retail