Consumers want more sustainable products from more sustainable companies. While only 11% of consumers understand the term “circular economy,” retailers and suppliers are adopting circular thinking and practices to drive cost-effective and consumer-friendly sustainability solutions.
In traditional economic models, raw materials are converted into useful goods that are sold, used, and sent to landfills. In contrast, the circular economy is an economy-wide effort to ensure that useful products, materials and resources are reused and recycled. It is a system, as defined by the Ellen MacArthur Foundation, “where materials never become waste and nature is regenerated.”
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